The Holiday season, one of the biggest moments in retail history. For some it might be bigger than Black Friday/Cyber Monday, Valentines or Mothers/Father’s Day. The air is crisp with a frosty bite in. The lights are sparkling in the darkness of the sky. Cuffing season, or the season to see the family. For some it can be a hard time, and reminders of what people don’t have or have lost. Each Holiday season is a moment to remember kindness goes a long way, a simple smile can change someone’s day.

Holiday campaigns bring a unique blend of excitement and joy, making them a standout during the year. The atmosphere is filled with a sense of celebration, even as many of these campaigns are developed during the holiday half birthday. This allows for a creative escape to enjoy the essence of the holidays while sidestepping the usual pressures.

Reflecting on my initial experience with a philanthropy holiday campaign, I recall how exhilarating it was to immerse myself in the stories shared by participants. Witnessing the joy shining in their eyes as they were given a special moment felt truly enriching. The experience was not just about creating a campaign; it was about creating a magical day for individuals, allowing them to feel like celebrities experiencing having their makeup done, getting wardrobe styles on them, jewels and their photo captured. This blend of joy and purpose in holiday campaigns continues to inspire and drive creativity in the season to come.

Below are some past Holiday shoots I’ve been lucky enough to be a part off during the past few years!