One of my favorite day-to-day projects is assisting in selecting products for creative laydowns and uncovering the key narratives behind them.

The images featured below were part of a Holiday Direct Mailer. The photographer visited the studio where she collaborated with the VP and I to determine the product selection for each page and the overarching theme. After our discussion, she skillfully styled the products, ensuring that the final shots aligned with our vision. Well-executed still life styling can present the products in an entirely new light, enhancing their appeal and storytelling. The creative images with the jewels and the props can draw the customer in to see product in a whole new life.